Skip rates can make or break a song, a record or even an artist’s career. On a practical level, royalties don’t kick in until at least 30 seconds of a song have played. But in an era where data is driving A&R and marketing decisions as well as playlists driven by algorithms, exactly how long a listeners stays engaged with a song matters more than ever.
Source: Skip Rates: Why The First 30 Seconds Matter More Than Ever – hypebot