When it comes to analytics and AI, here is what you should keep in mind:

  • Predictive analytics is making assumptions and testing based on past data to predict future (what/ifs).
  • Data analysis is about reviewing data from past events.
  • AI analyzes data, makes assumptions, learns and provides predictions at a scale and depth of detail impossible to replicate by humans.

Source: “Is it really AI?” Between The Hype Cycle and Real AI…