Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space? The company kicked off 2019 by announcing price increases of 13% to 18%. And that made a lot of subscribers unhappy. According to Streaming Observer, 27% of US Netflix subscribers said they are either considering canceling or will definitely cancel their service because of the recent rate hike. More than half of those surveyed, however, said they were open to an ad-supported option at a lower cost.
Source: Next on Netflix: Advertising? – eMarketer Trends, Forecasts & Statistics