Per Stream Rates Drop as Streaming Volume Grows. YouTube’s Value Gap is Very Real. 

The biggest takeaway by far is that YouTube’s Content ID shows a whopping 48% of all streams and only 7% of revenue. Read that again. This is your value gap. Nearly 50% of all recorded music streams only generate 7% of revenue. Apple Music and Spotify combined account for just short of 40% of all streams and 74% of all revenue.

Source: 2018 Streaming Price Bible! Per Stream Rates Drop as Streaming Volume Grows. YouTube’s Value Gap is Very Real. | The Trichordist