How Will TV Advertising Become More Data-Driven?

• TV ad buying is unlikely to follow the real-time bidding (RTB) model that became popular with digital advertising.

• However, many advertising tasks, including reporting, creative placement and measurement, are likely to become more automated, according to Nicolle Pangis, CEO of NCC Media.

Source: How Is NCC Media Using Data To Change Advanced TV Advertising? – eMarketer Trends, Forecasts & Statistics