Ours is the data-driven age. Arguments and claims made in the media and in the academy are backed up with harvested “empirical” information drawn from data collection technologies that make dystopian cybernetic dreams seem like relics from the ancient past. Data sets control what we see on our internet searches, social media feeds, and television screens, yet that process of selection remains deliberately obscured. Data as a methodology percolates through every area of the university, and new appointments (even in the so-called “arts”) reward scholars who apply data analytics software to understand everything from gender to poetry. Mobile apps manage everything from eating habits to menstrual cycles using data-formatted algorithms, while “smart condoms” collect sexual movements into large aggregated sets which set a new blueprint for the sexual future.
Source: Love in the Age of Data – Los Angeles Review of Books