The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway. Want proof? Look to Disney.
Source: Laying the Pipes of a Post-Advertising World – NewCo Shift – Medium
The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway. Want proof? Look to Disney.
Source: Laying the Pipes of a Post-Advertising World – NewCo Shift – Medium