Like most Apple events, last Wednesday’s big iPhone and Apple Watch reveal was a master class in manufacturing desire. For nearly two hours, Apple executives spoke of larger and more vibrant screens, faster processors, and better cameras, all in service of making your current iPhone or Apple Watch seem like stale bread.
So it was a bit jarring when Lisa Jackson, Apple’s vice president of environment, policy, and social initiatives, took the stage and subtly suggested that you might not need a new iPhone after all. During her five-minute presentation on Apple’s sustainability efforts, Jackson claimed that iPhones are built to last, thereby reducing the environmental impact of making new ones.“Because they last longer, you can keep using them,” Jackson said. “And keeping using them is the best thing for the planet.”
