In recent years, YouTube’s identity has shifted from a video sharing platform and streaming to a cultivator of subcultures. For fans of any YouTuber or YouTube community, this is not news; but for anyone on the outside, the idea of watching a single creator day in and day out for years is still a strange and foreign concept.
YouTube content creators and their audiences share a far more intimate relationship than television audiences share with even the most iconic characters from some of the longest running shows. The medium itself is far more personal—vloggers sit down and talk directly to the camera, while the viewer takes in the video at eye-level, watching on a laptop screen or, quite literally, from the palm of their hand.
Source: What Miranda Sings’ Short-Lived Netflix Series means for YouTube’s future – Ampersand