Using Google Clips to understand how a human-centered design process elevates artificial intelligence.
As was the case with the mobile revolution, and the web before that, machine learning will cause us to rethink, restructure, and reconsider what’s possible in virtually every experience we build. In the Google UX community, we’ve started an effort called “human-centered machine learning” to help focus and guide that conversation. Using this lens, we look across products to see how machine learning (ML) can stay grounded in human needs while solving for them—in ways that are uniquely possible through ML.