• Google was aggressively pushing its Assistant at CES 2018, with a marketing blitz and a party with a performance by John Legend.

  • Google announced a bunch of new, key partnerships with companies including LG, Sony, and Lenovo to integrate with the Google Assistant.

  • However, Amazon’s Alexa, and its line of Echo smart speakers, still dominate the market, with no signs of slowing down.

Source: Google Assistant versus Amazon Alexa – Business Insider