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Google was aggressively pushing its Assistant at CES 2018, with a marketing blitz and a party with a performance by John Legend.
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Google announced a bunch of new, key partnerships with companies including LG, Sony, and Lenovo to integrate with the Google Assistant.
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However, Amazon’s Alexa, and its line of Echo smart speakers, still dominate the market, with no signs of slowing down.
Source: Google Assistant versus Amazon Alexa – Business Insider