“Over the past two years, we’ve really seen a reframing of New Age practices, very much geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends. Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a typical horoscope post on the site got 150 percent more traffic in 2017 than the year before.
Source: Why Are Millennials So Into Astrology? – The Atlantic