This fall’s survey found that 47 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring. Way back in the spring of 2015, Snapchat was their least preferred social media platform. And Instagram hasn’t been the most popular platform since 2015, according to the survey data.
Recently Snapchat has seen increased pressure from Instagram, which, along with parent Facebook, has been copying Snapchat’s features. The move has been paying off as Instagram has eaten away at Snapchat’s share of new users in the U.S., according to data from Adobe.
Snapchat, however, is still tops for teens:
Source: Nearly half of U.S. teens prefer Snapchat over other social media – Recode