I looked up through the skylight over my desk. Yep. That iPhone sky looked way better than the garbage regular sky that I could see through my garbage human eyes.
This enhancement of reality is what each video-streamed Apple event sells, more than any particular iPhone or set-top box. If advertising once told us that “Things go better with Coke,” this event — a jewel box for Apple’s products and the people who use them — says that “Things look better with Apple.”
Source: At the Apple Keynote, Selling Us a Better Vision of Ourselves – The New York Times