Savvy netizens have learned to be a bit distrustful of online reviews. For one thing, fake reviews glowingly recommending a service or a product can be easily bought. On the other hand, there are those reviews that seem genuine enough but ultimately reflect the particular biases of the reviewer.
However, there is another type of review that modern consumers need to be wary of. Besides biased and sometimes untruthful people, technology has now spawned AI bots that churn out reviews like it was nothing. And the worst part is, according to researchers, you can’t tell the difference between fake reviews done by a robot against one written by a human.
