Dos Equis’s “Masquerade Party,” a 2014 virtual reality film, transported viewers into an interactive party
As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing. Yet there are also pitfalls — from cost to tepid audience reaction — that make the decision to enter the virtual reality world a bit more complicated than it may first seem.
Source: Virtual Reality Leads Marketers Down a Tricky Path – The New York Times