Middle class income is no longer enough to define the consumers that drive the global economy. As technology revolutionizes shopping, it’s creating a new consumer demographic—one that’s plugged in, ready to spend and at the forefront of consumer trends. Connected Spenders span all income levels and are defined by two characteristics: They have internet access and they are willing to spend their discretionary income. What’s more, new research from The Demand Institute projects that they will account for 46% (or $260 trillion) of global consumer spending over the next decade.
Source: Meet the Connected Spender, Digital Consumer of the Future