“Eye tracking sensors provide two main benefits,” says Oscar Werner, vice president of the eye tracking company Tobii Tech. “First, it makes a device aware of what the user is interested in at any given point in time. And second, it provides an additional way to interact with content, without taking anything else away. That means it increases the communication bandwidth between the user and the device.”
There’s a chance that soon eye tracking will be a standard feature of a new generation of smartphones, laptops and desktop monitors setting the stage for a huge reevaluation of the way we communicate with devices—or how they communicate with us.
Source: Unlocking the potential of eye tracking technology | TechCrunch
See also: Towson University eye-tracking lab