Technically speaking, Snap is a camera company, and has been for a number of months. In September, it announced the launch of Spectacles, camera-equipped sunglasses that allow you to record a ten-second video by tapping a button near your left eyebrow. (For the moment, Spectacles are sold exclusively in itinerant vending machines called Snapbots.) But the company’s vision of the future appears to be more expansive than that. “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones,” it writes.
Source: Why Is Snap Calling Itself a Camera Company? – The New Yorker