With 1.2 billion people uploading 136,000 photos and updating their status 293,000 times per minute, until recently Facebook could only hope to draw value from a tiny fraction of its unstructured data – information which isn’t easily quantified and put into rows and tables for computer analysis.  

Deep Learning is helping to play a part in changing that. Deep Learning techniques enables machines to learn to classify data by themselves. A simple example is a deep learning image analysis tool which would learn to recognize images which contain cats, without specifically being told what a cat looks like. By analyzing a large number of images, it can learn from the context of the image – what else is likely to be present in an image of a cat? What text or metadata might suggest that an image contains a cat?

Source: How Facebook Uses Data Analytics To Understand Your Posts And Recognize Your Face | Bernard Marr | Pulse | LinkedIn