Netflix is continuing to make big gains in international markets, but there’s evidence that it might have hit a ceiling in the US, according to analysts at UBS. “In the US, after nearly a decade of streaming service availability, it appears that penetration of streaming services has stagnated around 50% of US [broadband] homes,” the analysts, led by Doug Mitchelson, wrote in a note distributed Friday (based on a proprietary survey of 2,000).
Source: Netflix hits maturation and saturation in the US – Business Insider