Traditional TV viewership continues to fall among every major demographic between the ages of 2 and 49, according to Nielsen’s Q3 2016 Total Audience Report. Teenagers (12-17) are showing the largest decline, with viewership falling 11% year-over-year (YoY) in Q3 2016, as the age group increasingly transfers their media time from the TV screen to mobile devices on apps such as Snapchat and Instagram. But while time spent viewing traditional TV is decreasing, total time spent with all media reached a new high in Q3, increasing 13% YoY to just over 10.5 hours of media content per day among US adults.
Source: Traditional TV’s demographic woes get worse – Business Insider