I’m human, so I look at Instagram every twenty minutes. Between all the friends and acquaintances and nail artists I follow, there are usually ads—this much I’ve gotten used to, though I was once shocked by it. But recently I’ve noted there are TONS of them, and from real brands, not just pixelated vitamin suppliers. There are ads for cheesy-looking new ABC shows, close-captioned Walmart sponsored video posts, and Delta ads that are also somehow Amex ads featuring Tegan and Sara. They’re coming hard and fast down the pike, especially now that the timeline isn’t even a goddamn timeline.

Source: Instagram Is The New TV