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- An integrated model of congruence and credibility in celebrity endorsement,
Publisher: International Journal of Advertising, February, 2022
- How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination,
Publisher: Journal of Business Research, March, 2021
- Contesting Dishonesty: When and Why Perspective-Taking Decreases Ethical Tolerance of Marketplace Deception,
Publisher: Journal of Business Ethics, July (3rd Quarter/Summer), 2020
- Not All Organic Food is Created Equal: The Role of Perceived Authenticity and Construal Level,
Publisher: Journal of Marketing Communications, October (4th Quarter/Autumn), 2019
- Psychological Contract Breach and Customer Satisfaction: A Study of Online Shopping,
Publisher: Services Marketing Quarterly, May, 2019
- Artist – Brand Alliances to Target New Consumers: Can Visual Artists Recruit New Consumers to a Brand?,
Publisher: Journal of Product & Brand Management, May, 2018
- Using brand alliances with artists to expand retail brand personality,
Publisher: Journal of Business Research, April (2nd Quarter/Spring), 2018
- The Effect of Self-Target Comparison in Perspective Taking on Judgment of Dishonesty
Publisher: Advances in Consumer Research, October, 2016
- It’s No Longer Mine: The Role of Brand Ownership and Advertising in Cross-Border Brand Acquisitions
Publisher: International Journal of Advertising, October (4), 2015
- Message Framing in Green Advertising: The Effect of Construal Level and Consumer Environmental Concern
Publisher: International Journal of Advertising, April (2), 2015
- The Dynamic Impact of Fan Sign-ups and Word-of-Mouth on Sales: Evidence from a Social Networking Website,
Publisher: American Marketing Association, February, 2012
February 27, 2017
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