Contesting Dishonesty: When and Why Perspective-Taking Decreases Ethical Tolerance of Marketplace Deception,
Publisher: Journal of Business Ethics, July (3rd Quarter/Summer), 2020
Not All Organic Food is Created Equal: The Role of Perceived Authenticity and Construal Level,
Publisher: Journal of Marketing Communications, October (4th Quarter/Autumn), 2019
Using brand alliances with artists to expand retail brand personality,
Publisher: Journal of Business Research, April (2nd Quarter/Spring), 2018
The Effect of Self-Target Comparison in Perspective Taking on Judgment of Dishonesty
Publisher: Advances in Consumer Research, October, 2016
It’s No Longer Mine: The Role of Brand Ownership and Advertising in Cross-Border Brand Acquisitions
Publisher: International Journal of Advertising, October (4), 2015
Message Framing in Green Advertising: The Effect of Construal Level and Consumer Environmental Concern
Publisher: International Journal of Advertising, April (2), 2015
The Dynamic Impact of Fan Sign-ups and Word-of-Mouth on Sales: Evidence from a Social Networking Website,
Publisher: American Marketing Association, February, 2012