Passing the Torch on the #SassyDreamingTour

Photo credit: Mt. Washington Pediatric Hospital

Mariana Lebrón is an assistant professor in the College of Business and Economics’ management department. In 2002, she was one of 7,500 selected from 210,000 nominees to carry the torch for the Olympic Games. Her research explores the leadership influence of power and diversity (e.g., gender, race/ethnicity, sexual orientation) on performance. She has spoken at numerous companies, organizations and conferences about how power influences leaders and how leaders develop top performing teams and inclusive educational learning environments. Continue reading “Passing the Torch on the #SassyDreamingTour” →

stephens hall clock tower

2015-2016 College of Business and Economics Supporters

We are deeply grateful to our donors for investing in Towson University’s College of Business and Economics. We recognize the following alumni, friends, students, faculty, staff, corporations, foundations and other organizations that supported the college through the Towson University Foundation with annual gifts from July 1, 2015 through June 30, 2016.

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Drew Baker

Raising the Bar by Raising a Glass

Young alum leads the way for Maryland wineries

By Laura Braddick

Drew Baker was still finishing up his degree at TU when his family first got the idea to transform the rolling hills surrounding its rural Westminster home into a vineyard.

“It started off as this crazy pipe dream that we were going to bring wine country to Maryland,” he says. “Of course we’re not the first [winery] in the state, but historically it doesn’t have the best reputation for wine. We decided we were going to change that.”

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burger and fries

Deals, boxes, combos, value meals…

 …all add up for consumers

By Laura Braddick

“Would you like to make that a combo?”

This refrain oft-recited by fast food cashiers sounds familiar to anyone who’s ever tried to order just a burger.

Perhaps they always pose this question because we consumers are likely to take up the deal if it’s offered.

In a recent study, marketing professors Veronica Thomas and Judy Harris found consumers order more calories and are more likely to bundle when a bundle promotion is advertised on a menu in a fast food setting.

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