It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities. In the hopes of reaching a younger audience, TikTok announced a multiyear partnership in early September with the National Football League (NFL). Tom Brady, the six-time Super Bowl-winning quarterback of the New England Patriots, posted for the first time on his TikTok account, sharing highlights from his first week of the season. Brady and the NFL join a host of other US brands that are hoping to reach younger consumers through TikTok. Below is a roundup of TikTok’s current ad offerings and some of its biggest brand partnerships to date.
Source: eMarketer