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At this year’s Cannes Lions, NBCUniversal presented its latest and updated offerings for brands to integrate with their global platforms, including Picture-in-Picture 2.0, connecting interactive or AR elements on one screen with a commercial on another screen; “Must Hear” TV, audio cues that play as a program fades to commercial and are meant to hold the viewer’s attention; AdSmart Context, an AI powered platform that combs through movies and TV shows to offer targeted ad options; and Shoppable TV, a feature that allows viewers to shop what they see on TV through a QR code on their mobile device.

Source: Fast Company