College of Business and Economics students competing in the manhattan College analytics challenge

Students compete in analytics challenges

Marketing
A team of students mentored by assistant professor of marketing Gema Vinulaes participated in the annual Google Online Marketing Challenge earlier this year and the results are in.

The annual competition is open to undergraduate and graduate students from all disciplines. Each team of three to six members is given a $250 Google AdWords budget to run an online advertising campaign for a three-week period. Campaigns are judged based on statistics, structure and implementation.

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Professor wins national award from American Marketing Association

Sarah Magnotta, Ph.D., Marketing, received the AMA Sales SIG Doctoral Dissertation Award for her dissertation titled, “Two Essays on the Recommendation Behavior of Multi-line Salespeople.”

The award is sponsored by the Steve Stagner Sales Excellence Institute at the University of Houston and is open to anyone having completed a doctoral degree within the past two years from an AACSB-accredited university. The primary focus of the dissertation must involve professional selling and/or sales management.

Magnotta’s research examines how and why multi-line salespeople may recommend particular products to their customers. Multi-line salespeople are those who are able to choose among overlapping, competing manufacturers’ products to make a recommendation to their customers.

The award will be presented to Magnotta during the American Marketing Association Summer Educators Conference in Atlanta, Georgia in August 2016.

Magnotta joined TU as an assistant professor of marketing in fall 2015. She received her Ph.D. from the University of Kentucky and also has an MBA from Old Dominion and a bachelor’s from James Madison University. Her expertise is marketing strategy, personal selling and sales management. Before entering academia, Sarah was the marketing director for Maryland Office Interiors and the Director of Marketing for Chasen’s Business Interiors.