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J.P. Morgan Chase will provide the business case study for the College of Business and Economics’ semi-annual Live Strategy Case Competition this fall and coming spring.
The fall competition kicks off in October. Over the course of the semester, students in the capstone MNGT 481 Strategic Management course will analyze the current business climate and propose solutions for J.P. Morgan Private Bank.
“J.P. Morgan Private Bank is thrilled to be partnering with Towson University for their annual case study competition, and we’re eager to see the creative solutions and ideas that this class has to offer,” said Doug Holthaus, Executive Director, J.P. Morgan Private Bank in Baltimore.
“This year will be drastically different for TU’s students, and we hope that our project will help foster connections and collaboration—so important in a university education—amid a remote learning setup.”
Like almost all companies and organizations, J.P. Morgan Private Bank has adopted new business practices and embraced emerging trends in response to the COVID-19 pandemic. The case study challenges teams of students to recommend which of these measures should continue and answer the question: “How should the bank adapt its business to thrive in the post-COVID-19 world?”
Student teams will conduct external analyses of the private banking and retail sectors as well as internal analyses of J.P. Morgan Private Bank’s competitive advantages. They will also make recommendations on the bank’s post-COVID-19 strategy for its business, which relies on building trusted, personal relationships.
“We hope that our project will help foster connections and collaboration—so important in a university education—amid a remote learning setup.”
More than 400 students representing all majors within the college compete in this competition each semester. The top team from each class section presents to a panel of judges from the partner company, who select the winning teams. This fall’s competition, including the final presentations, will take place virtually.
Live Case Study Coordinator Anna Obedkova, Ph.D. says J.P. Morgan is an excellent partner all around. The company will also sponsor the case for the Spring 2021 competition.
“Doug is very involved and is looking forward to finding out about the strategies the students come up with,” she says. “His excitement about the case study is really encouraging to the faculty and students.”
J.P. Morgan Chase joins a growing list of partner companies that have participated in this unique program since its launch in 2015. It’s a win-win program for all involved. Students get experience working on a real-world business project while companies get valuable consultative insights and proposals.